The New York Times decided it was time to cash in on Hollwyood's need for material with a move that could potentially enrich some of its writers. The NYT's writers - or at least one of them - is somewhat.... less optimistic....
Times Hires Talent Agency
The New York Times has hired a Hollywood talent agency to help shop film and television projects based on articles appearing in the newspaper. The Broder Webb Chervin Silbermann Agency, which is to merge with the larger International Creative Management this month, will represent The Times in dealing with producers seeking the rights to its content.
Previously, the paper handled requests through its legal department. Movie and television producers have long turned to magazine articles for inspiration — “Saturday Night Fever,” “Urban Cowboy,” even “Coyote Ugly” all began life in the pages of glossy publications — prompting publishers to strike formal relationships with Hollywood agencies to capture a piece of that revenue.
But few of the projects optioned ever make it to the screen, big or small, and these deals rarely become lucrative.
Now that should get those offers pouring in!