Wednesday, January 07, 2009

COAGULA - The Leading LA Based Art Journal - Goes 100% Digital!

COAGULA Art Journal has just become the first - that I know of - art magazine to completely abandon dead tree distribution - for the 100% digital world. Details in press release below.

And for those who are not currently readers of Coagula - now is the perfect time to start your addiction to the publication called everything from the National Enquirer of the Art World - to the only art world publication that is eagerly read cover to cover.

And I can still recall the day I found the very first issue on the staircase of an old loft building in the Arts District and the day soon after when I first met Mat Gleason, the founder and publisher of Coagula. Shortly later - on occasion - I wrote for it during its early days and Mat Gleason was the only person in 1998 then willing to print my expose of Mike Davis that started that multi-year literary war. (I was also - very briefly - a temporary trustee of the legacy - but that's a whole different story....)

I can also still recall when having a copy of it in Europe during the early 1990's could be traded for access to any party or event in the European art world, and it wasn't too bad in making friends with female of the species, either.

So click on the link above and read yourself a little Coagula. You may love it - or you may hate it - but you will never be bored by it.

January 7, 2009

Greetings, hope the new year is going well.

Coagula Art Journal enters its 17th year of publishing by going PRINT ON DEMAND this February! After 16 years of trudging thru galleries hoping that the stack of free Coagula magazines has not been exhausted, readers will now be able to freely download and peruse the latest issue of Coagula in its entirety, right at home.

A printable version will be delivered to individuals by the simple click of a mouse key. Rather than target 12,000 Gallery-goers across the U.S. art scene, the Print On Demand Coagula will be aimed at 100,000 art professionals and art fans, worldwide, who are a part of the contemporary art world that reads COAGULA from cover to cover. Our archives and art world news can be enjoyed any time at and, come February 1, all will be able to get their hands on the LowDown on High Art in the comfort of their own home or office. Acquiring the full-color glossy issue of our magazine will be just a couple of clicks away.

Beautiful full color, hugely expanded new audience, international in scope, with major growth in Los Angeles, New York and nationwide. No wonder we're excited about our new format. For years, avid readers complained that they can't find the magazine, since they get snapped up quickly, often within a few days of being delivered to galleries and museum.

We're up and running, working on the February/March issue right now.

Editorial Deadline: January 14th
Coagula is always open to your editorial suggestions - it is a large art world and our editorial staff appreciates being notified of interesting developments that you know about.

Advertising Deadline: January 20th
Does the gallery wish to reach a larger audience? Does your company offer goods and services to an upscale clientele? Have you got something going on? Would you like to let the art world know about the things you are doing or have available, or how to find you? Coagula Art Journal, Issue #96, deadlines on Tuesday, January 20th. Distribution throughout the art world begins on February 1st. Please contact us to advertise to our readership all activities taking place during February and March, or for general contact purposes and web traffic, etc. Or to publish an advance schedule.

Again: Monster Distribution in Beautiful Color
The art world's largest distribution.
The art world's ONLY 100% verifiable circulation/readership.
The art world's most cost effective and competitive pricing schedule.

Ad Space closes: Tuesday, January 20th.
We recommend earlier contact to reserve space.
Editorial information must be submitted by January 14th.

Reach the Art World.
Advertise in Coagula.
Contact Michael Salerno at 323.223.6089,

Coagula Art Journal
The LowDown on High Art
The world’s largest free art publication is still free!

Feel free to forward this message to anyone you believe would appreciate its receipt.
As always, your comments and feedback on this service are welcome. If for any reason you no longer wish to be included, please let us know.
Thanks and best regards,


jim winstead said...

what happened to bedlam magazine? they don't appear to have made it to issue 2.

for the would-be collector, we still have issues of both at the store. still free!

Brady Westwater said...

Now if someone could just tell where the store is...

Mat said...

BRADY: Fifty percent digital - you can have the full-color glossy issue PRINTED and mailed right to you or save a tree and read the whole thing as a pdf.

Thanks for the props.


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