Watch CONCEPT Fashion Week Show LIVE on the internet tonight!

http://www.swaggmedia.com/
Go to the above page and click on the live streaming Fashion Week LA link at the top of the page. Show starts at 6:30 and goes until at least 9:00 PM.  
Schedule of shows at www.conceptfw.com
See runway shows by Jen Awad, martinMARTIN and The Battalion and presentations by Valerj Pobega, John Sakalis, Indian Casino, Katie Kay of Otto Gates and SKINGraft.

Los Angeles Times Covers Fashion Week Show - CONCEPT - At Historic Downtown's Spring Arts Tower

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Los Angeles Fashion Week: 'Concept' on the calendar

March 5, 2010 |  4:46 pm

Score one for the fashion cowboy. Friday afternoon the be-hatted Brady Westwater confirmed for All the Rage that his efforts to rope, throw and brand a fashion week is moving ahead -- although it appears to be kicking like a bucking bronco; its hooves are hammering a stretch of the calendar from March 19 through March 24, with a dust storm of details still to settle.

Still, it's a bright spot; as we mentioned a few days ago, it was starting to look like tumbleweed might be the only thing rolling through downtown during the traditional time frame for Los Angeles Fashion Week. Then Westwater -- whose past efforts to bring fashion-related events downtown include working with early incarnations of BOXeight and more recently starting a Downtown LA Fashion Walk -- saddled up and rode into the thick of it, announcing his willingness to work with local designers and the management of the Spring Arts Tower at 453 S. Spring St. to use that space for a few extra nights (he'd already reserved it, he says, as part of an upcoming Fashion Walk event).

Soon Mike Vensel (the designer, photographer and organizer of a short-lived Kitten Fashion Week held at the downtown Standard Hotel back in 2007) was saddling up beside him, and as of this writing, the newest dynamic duo of downtown is trying to circle the wagons and nail down all the details.

Westwater is short on specifics such as potential sponsors (beyond the building's management), participating designers and schedules, allowing only that the calendar is currently configured to entertain runway shows, art installations and  the like from March 19 through the 24th, with two of those days (Saturday the 20th and Sunday the 21st) already booked with shows.

"Right now we're in the phase of reaching out to designers to see what their needs are," he told All the Rage. "We're going to be flexible so that everybody who wants to stage a show can." He said that hopes are to line up sponsorships to cover the cost of staging the shows, said to be "a couple hundred bucks." "But we don't want anyone to be turned away for inability to pay," he said.

One important specific that has been hammered out is the name. "We're calling it 'Concept,'" Westwater said. "We wanted it to be something that was simple and easy and elegant."  While theConcept website is still under construction, interested parties should contact Westwater directly at bradywestwater@conceptfw.com.

While it remains to be seen what sort of event ultimately arises (we'll keep you updated as sponsor and designer lineups are confirmed), we're optimistic about its chances.

After all, everybody knows nailing the concept is the hardest part of any project.

-- Adam Tschorn

Photo: A look from designer Mike Vensel's runway show at BOXeight on March 15, 2008, at Los Angeles Fashion Week. Vensel and Brady Westwater are spearheading a group that's working to provide runway space at the Spring Arts Tower for designers to show their wares to press and buyers in downtown Los Angeles, through a just-announced show dubbed "Concept." Credit: Lori Shepler / Los Angeles Times.

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More in: Adam Tschorn, Downtown, Los Angeles Fashion Week

LA Times Asks - Can LA Fashion Week Be Saved From Being A 'Ghost Town'? Find out Tomorrow

LA Fashion Week: Ghost town in the City of Angels?

March 3, 2010 |  6:00 am

Downtown LA Fashion Week? M.I.A. Passion Revealed? Not so much. Mode Israel? Unless it's operating  in "stealth mode" it's currently another one of the events from last season's crowded fashion calendar that seems to have quietly disappeared off the Los Angeles Fashion Week map.

Of course, all that could change; downtown L.A.'s  "fashion cowboy" Brady Westwater is trying to rope the wind by offering to play go-between for displaced designers and the owners of the recently renovated 1914 Citizen's Bank space at 5th and Spring streets, to host a day or more of shows as part of the Downtown Fashion Walk (would that make it "Downtown Fashion Walk Week"? Stay tuned.)

Much more at the above link.