SPECIFIC MEDIA ACQUIRES MYSPACE FROM NEWS CORPORATIONLos Angeles, Calif. — June 29, 2011 – Specific Media, a digital media company, today announced it has acquired Myspace from News Corporation. As part of the agreement, News Corporation will take a minority equity stake in Specific Media. Additional terms of the agreement are confidential and will not be disclosed.“Myspace is a recognized leader that has pioneered the social media space. The company has transformed the ways in which audiences discover, consume and engage with content online,” said Tim Vanderhook, Specific Media CEO. “There are many synergies between our companies as we are both focused on enhancing digital media experiences by fueling connections with relevance and interest. We look forward to combining our platforms to drive the next generation of digital innovation.”Specific Media is an innovative global interactive media company that enables advertisers to connect with consumers in meaningful, impactful and relevant ways. Founded in 1999 by brothers Tim, Chris and Russell Vanderhook, Specific Media is currently headquartered in Irvine, CA and operates offices around the world.About MyspaceMyspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices, and offline events.Myspace is also the home of Myspace Music, which offers an ever-growing catalogue of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA. http://www.myspace.com/pressroom/About Specific MediaSpecific Media is a digital media company driving viewership for content owners, engagement for brands and relevance for consumers. With capabilities spanning original programming, cross-channel distribution and addressable advertising, the company connects audiences, content and brands, adding meaning to each touch-point. As people discover new ways to consume content, Specific Media creates impactful media experiences no matter where they are.
.....nearby, at the historic Clifton's Cafeteria, new owner Andrew Meieran is counting on speedy results. The developer of the Edison bar is investing more than $3 million in Clifton's — adding four bars, a fine dining restaurant, a bakery and small shops while retaining the much-loved classic cafeteria.
For his plan to succeed, Meieran said, Broadway's theaters will need to come alive at night.
"It would be a really sad situation if we end up being the only ones out here after dark," he said.
For now, he's grateful Bringing Back Broadway has created a buzz.
And so is Brady Westwater. The director of economic development for the Downtown Business Improvement District says now "there's actually momentum because people are engaged and committed to addressing all the issues for the entire street."
Westwater helped convince Masjedi to open his store.
The shopkeeper invested $250,000, his life savings. He built an indoor track to attract customers. Since he opened the shop in November, he said, he's seen a range: professionals, hipsters, laborers from as far away as Long Beach and Chatsworth.
When they buy bikes, he snaps their photos to post at the store's entrance, so passersby can catch a glimpse of the street's future.
"Beautiful," he said, "with so many different types of people."
esmeralda.bermudez@latimes.com
For his plan to succeed, Meieran said, Broadway's theaters will need to come alive at night.
"It would be a really sad situation if we end up being the only ones out here after dark," he said.
For now, he's grateful Bringing Back Broadway has created a buzz.
And so is Brady Westwater. The director of economic development for the Downtown Business Improvement District says now "there's actually momentum because people are engaged and committed to addressing all the issues for the entire street."
Westwater helped convince Masjedi to open his store.
The shopkeeper invested $250,000, his life savings. He built an indoor track to attract customers. Since he opened the shop in November, he said, he's seen a range: professionals, hipsters, laborers from as far away as Long Beach and Chatsworth.
When they buy bikes, he snaps their photos to post at the store's entrance, so passersby can catch a glimpse of the street's future.
"Beautiful," he said, "with so many different types of people."
esmeralda.bermudez@latimes.com






