http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1002464090
FAS-FAX Numbers Show More Circ Declines
Daily circulation at the Los Angeles Times dropped about 5.4% to 851,832. Sunday proved better for the paper, down 1.8%.
Now since the LA TImes circulation area continues to gain in population, one would think there would be a point at which the circulation would start to rise and not drop - or that at least the rate of fall would decrease.
But no.
Once again, not only did LA Times lose readers but it lost more of them and at a faster rate than any of the other ten largest papers in the country.
The problem is that despite marked improvements in parts of the paper - train wrecks like the new WEST Magazine are still all too common.
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Despite the fact that there are many honest, talented journalists at the place, they put it together as though they're scared that it might look too interesting if they told us what they know.
And when an election approaches, objectivity departs.
In Chicago, the Tribune is selling subscriptions for 99 cents per week. That might have something to do with the increase here.
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