First, the good news, though. The above linked story is an excellent history of the famed Union 76 orange ball - and it's current demise at the hands of the forces of evil. Read it. It's good.
However - and as is all too often with the LA Times - there always seems to have to be a however appended... there is this clinker in the middle of the piece:
In 1923, for instance, an L.A. Packard dealership is believed to have become the first U.S. business to use a neon sign. That same year, a sign reading "HOLLYWOODLAND" - later shortened - was erected to advertise a new development in the hills above downtown.
Hills above Downtown?
Uh - the only thing below the hills of the Hollywood sign is... drumroll please... Hollywood!
Well, OK, you get a bit further south and you hit.. Hancock Park and then... Koreatown. But downtown? Never. In fact the only hills that are above downtown are those of Elysian Park.
Now I understand that writer Scott Gold is still a newcomer to our fair city - so how about some of his colleagues chipping in and buying him a Thomas Guide.
It's the least you can do.