Saturday, November 29, 2008

Newspaper Advertising Falls Off A Cliff!

Mack Reed just sent me to the newosaur blog which lays out the bloody details of not just the record drop in newspaper print advertising of 18% in the last quarter (and a staggering 31% drop in classified ads), but also the record second consecutive quarter of online revenue drop.

And only the bravest of newsmen should dare look at the attached graph which closely resembles the north face of the Matterhorn.

It's hard to imagine papers like the Los Angeles Times continuing to publish more than another couple years if ad revenue continues to drop like this.

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