And indicative of the change since then is that SKINGRAFT now has a branch store in New York's NOLITA District at 7 Prince Street, directly across from the New Museum.
But one of the more interesting details is the story of how this store happened to end up in Downtown.
The other - even more interesting point is that this store is only the first of several to open in this part of Downtown.Guerilla Atelier has proven that there is a demand for luxury products in Downtown LA. The store has done so well that after just 30 days of operating as a pop-up shop, starting in the middle of May 2013, Louisville decided to make it into a permanent store. According to Louisville, shoppers come from all parts of the world, but most surprisingly, many who buy live right here in Downtown LA.Louisville is no stranger to the world of high fashion. As the Director of Epicenter for Prada in Beverly Hills for 15 years, many considered him the unofficial mayor of Rodeo Drive. It was through his connection at Prada and his love for downtown that he first conceived the idea of opening his own store.“I was giving the President of Prada a tour of Downtown LA one night during the monthly Art Walk event,” Louisville explains. “We were sitting outside at Banquette Cafe [near 4th and Main] and he said to me that the energy of downtown was one of the most exciting he’s ever felt — anywhere! It just made me realize I wanted to open my own ‘perfect’ lifestyle environment.”
Carl Louisville, who is the owner of Guerilla Atelier, gave me a tour recently of his store located in the Arts District near 3rd and Hewitt Street. The 4,000 square foot store occupies a cavernous space within a much larger industrial warehouse building owned by a specialty retail company called PAH (Parallel Acquisitions and Holdings), which plans to eventually add more high-end retailers and eateries to the large former warehouse space.And the rest of the story is at DTLA RISING.
No comments:
Post a Comment